The Grace Dart Foundation, a non-profit benefitting initiatives providing care for the elderly, desired to elevate their layouts for annual reporting / annual mailer materials, as well as other promotional materials to help with bringing in more donors/donations. While their logo itself needed only minimal refining, with a more fitting typeface, their other materials needed total redesigning to better display their credibility and connect with potential donors — a difficulty faced by non-profits everywhere, even if they've always done excellent work.

As with any magazine, the cover presents the critical shot at connecting to potential readers — even more critically when readers may be compelled to donate. Prior to redesigning it, the magazine was more of a booklet brandished with stock photos of elderly people that would not pique most people's interest. While utilizing stock photos is not inherently deficient, they should be utilized to relay how the company/brand is linked to bringing joy to the elderly — and letting potential readers know that they could be a part of that joy. Really, it should be a celebration that everybody is happy to be a part of.