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Designing Identity:

Designing Identity:

Surrey House Communications


Surrey House Communications

Surrey House Communications has always benefitted from its founder's decades-long expertise in communications, marketing/ marketing strategy, and public relations for public-facing institutions ranging from energy to aviation to pharmaceuticals/ pharmaceutical research. However, with the company working evermore with education/ educational institutions and not-for-profit institutions in different areas, the company needed branding that highlights its experience with capital campaigns / ad campaigns for its clientele while showing the founder's intensely personal care for these educational and not-for-profit initiatives within her community — and beyond.


The founder here specifically requested one thing and one thing only for the branding that would represent her decades-long body of work: to somehow incorporate her house — not only home to her family, but where she had started her company so long ago. Noticing the house had a beautiful, distinctive front door with a fanciful blue colour, I decided to utilize architectural detailing from the door in designing graphic elements for the logo itself.


Surrey House Communications has always benefitted from its founder's decades-long expertise in communications, marketing/ marketing strategy, and public relations for public-facing institutions ranging from energy to aviation to pharmaceuticals/ pharmaceutical research. However, with the company working evermore with education/ educational institutions and not-for-profit institutions in different areas, the company needed branding that highlights its experience with capital campaigns / ad campaigns for its clientele while showing the founder's intensely personal care for these educational and not-for-profit initiatives within her community — and beyond.


The founder here specifically requested one thing and one thing only for the branding that would represent her decades-long body of work: to somehow incorporate her house — not only home to her family, but where she had started her company so long ago. Noticing the house had a beautiful, distinctive front door with a fanciful blue colour, I decided to utilize architectural detailing from the door in designing graphic elements for the logo itself.


I initially sketched different designs with the door itself; testing designs stylizing the door in different ways. While I appreciated how a door/ opening a door could be inferred, I did not appreciate that, when used as a logotype, it would inherently need to be a closed door if we desired retaining the ability to read the door's characteristic qualities. Realizing that, I moved onto one characteristic quality that I felt I could play with — with more meaning to boot.


Here, that quality was the profile of the panels of the door. I isolated one of ten panels and 'sliced' it / separated 'slices' to imply communications and growth in easily visible ways — graphically, a centre/transmitter transmitting out, and 'slices' growing larger and larger linearly on the xy axis (x=y).


I initially sketched different designs with the door itself; testing designs stylizing the door in different ways. While I appreciated how a door/ opening a door could be inferred, I did not appreciate that, when used as a logotype, it would inherently need to be a closed door if we desired retaining the ability to read the door's characteristic qualities. Realizing that, I moved onto one characteristic quality that I felt I could play with — with more meaning to boot.


Here, that quality was the profile of the panels of the door. I isolated one of ten panels and 'sliced' it / separated 'slices' to imply communications and growth in easily visible ways — graphically, a centre/transmitter transmitting out, and 'slices' growing larger and larger linearly on the xy axis (x=y).


As more institutional clientele often bring boards/ board members of different ages, I utilized a typeface that conveyed a sense of familiarity with technology without feeling 'sci-fi' (here, Sommet). I matched the corners of the 'slices' to match the corners of the type, and the logo was ready.


For company's contact cards, I added a typeface that I know to be an excellent pairing with Sommet (yet, providing better legibility than Sommet itself) at the sizing of contact cards: DIN Alt.


As more institutional clientele often bring boards/ board members of different ages, I utilized a typeface that conveyed a sense of familiarity with technology without feeling 'sci-fi' (here, Sommet). I matched the corners of the 'slices' to match the corners of the type, and the logo was ready.


For company's contact cards, I added a typeface that I know to be an excellent pairing with Sommet (yet, providing better legibility than Sommet itself) at the sizing of contact cards: DIN Alt.


Tags:


+graphic design

+graphic design

+graphic design

+logo, identity, and branding

+logo, identity, and branding

+logo, identity, and branding

+contact cards and stationery

+contact cards and stationery

+contact cards and stationery

+copywriting

+copywriting

+copywriting

+translation

+translation

+translation

+layout

+layout

+layout

Connect on LinkedIn

Let's Start Designing

Connect on LinkedIn

Let's Start Designing